About Us

A brief introduction to our philosophy

Our Vision

The agriculture sector in India is in distress, farmers are not making economic profits. Government of India has launched numerous schemes to alleviate the situation. In addition, there are a number of companies and startups working towards the same goal.

At Harabaag, we believe that more needs to be done, because the current tools/techniques are not equipped to solve the large complex challenges.

The in LONG RUN, the three big challenges we want to tackle are:


Scarcity of Data

In the agriculture section, the availability of data is very limited.  Even if data is avilable, it's quality is highly suspect - it is either incorrect, inaccessible or stale. 

Coordination Problem

There are a large number of players in the agriculture eco-system, who  mostly interact with each other locally.  Technology now exists that we can assist in macro-level collaboration/transactions between parties

Financial Resources

The agriculture sector is severly resource constrained.  Farmers don't have money for planting crops.  This issue is not that there is no money in the market.  The issue is that the lack of trust between participants, dependence on credit and high incidence of bad debt restrict the flow of funds.

These are big challenges, but for an entrepreneur these are great opportunities, with many elements working in our favor.

Due to the large population, we get network effects and economies-of-scale (over 10 Crore farmers in India), and due to the sparseness of offerings to farmers, we get intense economies of scope (sell multiple products lines to the same set of customers.)

These are the ideal breeding ground for a large (10,000+ Crore Rev in 5 years), highly-profitable company.

Our Actions

With that in mind, we have started Harabaag to do the following:

Data Repository

We have started collecting data of participants in the industry - farmers, sellers, dealers, traders, processors, exporters, etc.

Agriculture Markeplaces

Starting from the beginning, we have setup an offline/online marketplace for agri-input products.

Our next step is to setup a marketplace for onions, and after that we will venture into other vegetablees

Rural Employment

Our goal is to use a distributed workforce for our work.  To that end, we have employeed 60 rural youth as village level Entrepreneurs for contacting farmers.

In addition, we have a distributed call-center staffed by 20 women who call dealers and farmers for marketing and sales.

For more information, please contact us