PANGNA

Reach farmers/dealers without setting up field-force

Harabaag provides a number of services to agri-input sellers (manufacturers, distributors, startups, etc) to help them reach their customers.  

 


Harbaag's Agri-Input Dealer Network

Harabaag has a rich database of Agri-Input Dealers in Maharashtra.  Through our Sakhi call-center, we have talked with over 32,000 dealers in Maharashtra, out of which we are interacting with 10,000 regularly (at least once a month).  According to our estimates, we will have talked with all 50,000 dealers by end of June 2019.

In our regular interactions with dealers, we have a good understanding of their product needs, their buying habits and paying capacity.  With data available to us, we are able to create efficient marketing/sales campaigns targeting them.

Case Studies

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For an Agri equipment manufacturer we called 500 farmers and 500 Dealers to educate them about the product and inquiries. It turns out that there is a demand for the product. No we are selling it everyday.


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For a Karnataka based Agri manufacturer, Harabaag is handling all Maharashtra sales and distribution activities.

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We are working with territory managers of 3 top companies and providing another marketing channel to help them meet their sales quotas.

Our Services


Customer Acquisition

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Based on our high-quality database, Harabaag can identify farmers/dealers who will be interested in your product


Product Promotions

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Harabaag can help you design and execute online/offline marketing and sales campaigns to promote your products.

Product Leads/Sales

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Using our Sakhis and Sanchalks, Harabaag generates leads and order for products of its customers

New Product Setup

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Marketing a new product requires a different approach from an established product.  We can help you with competitor identification, product positioning & promotions, pricing strategy, etc.

Product Distribution

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Customers with non-license products can use Harabaag’s warehouses and CNF facilities for deliveries to dealers/farmers.

Market Research

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Competitive surveys, pricing research, product pricing, product perceptions

Engagement Model


Straight Commission

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For products with fast moving ready market

Pay per Call

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Ideal for market research, product promotions

Combination

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For promotion and sales of new products

Products

For more information, please contact us